Course curriculum

  • 1

    Digital Marketing an opportunity

    • What is Marketing & Digital Marketing?

    • Why Digital Marketing is Next Big Thing ?

    • How Digital Marketing is beneficial for Students, Schools & Startups/Businesses?

    • Who can Learn Digital Marketing ? Is it really for you ? & Introduction of Various Modules in Digital Marketing.

    • Best way to Learn Digital Marketing .

  • 2

    Graphic Content Creation

    • Basics of Image Creations & Introduction of Graphic Designing Tool Canva.

    • Learn to Create Banner & Logo using Canva.

    • Create Social Media Posts using Canva

  • 3

    Video Content Creation

    • Basics of Video Creations.

    • Learn to create video using Powtoon.

    • Learn Video Editing using ActivePresenter

  • 4

    Content Creation

    • What is Content Creation?

    • How to Curate Content?

    • Knowledge of Content creating Tools.

    • Content Creation Flow chart.

    • How to check plagiarism of Content?

  • 5

    Website Planning

    • Why Website ?

    • Types of Website

    • Complete knowledge of Domain and Hosting

    • Purchasing of Domain and Hosting

    • Cpanel set up

    • WordPress Installation on Cpanel

    • Website Structure Planning

    • Easy Website for School with Automation

  • 6

    Website Development and Designing

    • Theme Setup and Customization

    • Understanding Plugins and their use

    • Page Creation

    • Menu Setup

    • Widgets customization

    • Website Backup Planning

  • 7

    Professional Blogging

    • Benefit of Creating Blogs for your Startup/ Business & School

    • Content Idea Research

    • Content Writing

    • Headline and Title Creation

    • How to Create & Write a Blog in WordPress?

  • 8

    Affiliate Marketing Strategy Creation with Amazon & Cue Links

    • What is Affiliate Marketing?

    • How to begin with Affiliate Marketing ?

    • Affiliate account setup with Amazon & Cue Links etc..

    • Strategies for better conversion

    • Writing SEO friendly article for an affiliate website

    • How To Use The Amazon Link Builder WordPress Plug-in

  • 9

    Search Engine Optimization

    • Image Optimization & Website Analysis

    • Url Structuring

    • Internal link building strategies

    • Social Signals Valuation

    • Google Search Console Setup, Study & Sitemap Submission

    • Website Submission ( Begin Off Page SEO & Backlinks )

    • Blog and Article Promotion ( Get Traffic)

    • Blog and Article Submission Part -1 ( Get Traffic & Back link)

    • Blog and Article Submission Part -2 (Fastest Link Building technique)

    • Blog and Article Submission Part -3 ( Link Building on other websites)

  • 10

    Email Marketing

    • What is Email Marketing, Why we use Bulk email platforms?

    • Best practices to follow

    • Email Subscriber gaining techniques

    • Learn Email Setup on Mailchimp ?

    • Learn Getresponse , why it’s better than Mailchimp?

  • 11

    Email Automation

    • Auto responder & Conditional Email setup in Mailchimp

    • Workflow Automation using Getresponse

    • Email Marketing Tool Send fox Explored

    • Increase Subscribers Automatically Using Sendfox

  • 12

    Social Media Optimization

    • Facebook Page Creation and Optimization

    • Facebook Messenger Setup & Mobile Monkey Setup

    • Facebook Group & Event Creation

    • Facebook Creator Studio , Post Planning / Optimisation & Auto posting

    • Facebook Shop Creation & FREE Online Store

    • Learn to register Quora & use it for promotion

    • Learn to Create Quora Spaces & Earning from Quora

  • 13

    Lead Generation Campaigning

    • Why Landing Pages & Conversion Rate Optimization

    • Landing Page planning and creation using Elementor

    • Landing Page Creation using Getresponse

    • Landing Page Creation Using Sendfox & Connect Sendfox to Elementor

  • 14

    Facebook Ads Creation

    • Pre-preparation to run a facebook ads campaign

    • Facebook Ads Manager & Billing Setup

    • Facebook Pixel Setup & more about FUNNELS & Offers

    • Technique to Get best Value of Your Facebook Ad Spent

    • Audience Creation

    • Campaign Creation and Objective setup

    • Ad Placements & Optimization

    • Multiple Ad set and Ad creation

    • Facebook Ad Re-marketing

  • 15

    Web and Google Analytics

    • Google Analytics set up for website

    • Report Generation , Analysis and Export

    • Conversion and Goal set up

  • 16

    YouTube Video Optimization and Monetization

    • Channel Creation and Optimization

    • Channel Verification

    • Raw file Optimization

    • Title formatting and Optimization

    • Description Optimization

    • Tags Research and Optimization

    • Advance Settings

    • Why YouTube for Schools ?

  • 17

    Online Reputation Management

    • Reviews and Ratings Orientation

    • Nullification of Fake Reviews from competitors

    • Social Listening

    • Negative Reviews Flushing

    • Counter Content Marketing

  • 18

    Ecommerce Website Creation

    • Ecom website planning

    • Theme Set up

    • Ecom Store Setup

    • Payment Gateway Settings

    • Shipping Setup

    • Easy E Commerce Website

  • 19

    PPC - Google Ads

    • Google AdWords Account Setup

    • Billing Setup

    • Search Campaign Planning and Goal Setup

    • Bid Strategies and Planning

    • Keyword Research and Targeting (types of keywords)

    • Ad Copies Optimization

    • Keyword's Quality Score analysis

    • Display Ads Campaign

    • Goal Planning and Setup

    • Bidding Strategies Selection

    • Audience Targeting

    • Display Ad copies Optimization

    • Google Tag Setup for Remarketing

    • Google Conversion Code set up

  • 20

    Google AdSense

    • Setup Google AdSense Account

    • Put AdSense header code in website

    • Understanding the logic of Auto Ads

    • AdSense Code setup in website

    • Strategies to grow earning via AdSense